Kevin Burns Blog

Two years is a long time to be trying to get it right as a supervisor. Especially when it comes to safety.

Does your workplace take the most senior employee in a crew and promote that person into a supervisory position? And then leave them to hang without skills, training and basic supervisory tools? Has that happened to you?

Employees are more likely to commit to something that benefits them.

We’ve officially entered into spring. It’s also, coincidentally, hiring season. I am working with a number of companies currently who are preparing to staff-up for their spring-summer work. There are about to be a lot of new faces on job sites and workplaces in the coming few months. My clients have all made commitments to ensure that safety is in the forefront for the spring-summer season of work.

However, without the employee commitment to safety, any new safety initiative falls flat. The majority of safety incidents happen at the front line. The largest numbers of workers are at the front line. The most amount of activity is at the front line. And so it is at the front line where the focus on safety needs to take place. It is at the front line where safety leadership is needed most.

Now, let’s be clear. Leadership is not another word for management, even though managers hijack the word and use it interchangeably with their own title. The truth is, you don’t need to have a management title to be a leader. In fact, some of the best job-site leaders have no title at all.

Every employee is quite capable of demonstrating some form of safety leadership. It’s as simple as caring about the well-being of others. Take the few extra moments to assess the hazards. Make the effort to fill out paper forms legibly or watching for and warning fellow employees about dangers or improper use of PPE. It could be as simple as paying full attention during safety briefings. Or, not allowing side-talk or distraction to interfere with getting the right information. These are some of the things that will have to happen at the front line to get better participation and results in safety. But that’s not the only place you need to focus.

Here are three more areas where you can get to work to build employee commitment to safety:

You can’t use negative tools to create a positive safety culture.

Would you show your love and caring to your child or spouse through the use of guilt, manipulation and scare tactics? Do you think that by using guilt, fear and manipulation, your loved one could get a really good sense of how much they are cared for and valued?

A few years back, while attending a safety meeting, the safety manager closed the meeting with a video of a workplace injury. At the end of the twenty minutes, an employee asked why they were shown that video? The employee pointed out that the story was twenty years old, the regulations had changed, and their own corporate safety manual wouldn’t allow any of the behaviors. He voiced his displeasure at being forced to sit through something that insulted their ability, their teamwork and their commitment to safety.

Safety must stop downloading anonymous Internet photos of injury, guilt and fear-inducing videos, and “don’t do what he did” stories of workplace injury. Scaring people straight may work for troubled teens when they visit prisons. But fear and guilt are no way to honor mature adult employees with families.

The people we seem to respect the most are the ones, the leaders, who are not afraid to wear their hearts on their sleeves.

Last week on the national TV news, there was a feature about a ten year-old autistic boy who had a love of Star Wars Kraft Dinner macaroni and cheese. The problem was that the Star Wars promotion was running out of stock. A plea went out from the boys parents on social media to help find more boxes of the the Star Wars mac and cheese. William Shatner, Captain Kirk from Star Trek, connected with the manufacturers to have many year’s supply sent to the boy. It was a heartwarming story.

When engagement is missing, so is quality, pride and, sadly, safety.

Turn on the TV and you come across fix-it experts hosting renovation or business turnaround shows. In every one of these programs are several common denominators which directly relate to a much-needed fix:

Safety is a shared responsibility. It’s not exclusive to one person.

It still exists. There are far too many people who still believe that safety is the responsibility of the safety department. They think Safety is responsible for completing forms and paperwork, interventions and observations, and making sure employees are wearing their PPE.

The safety department will also supply them with their eye protection, hearing protection, gloves and will pony up cash for other parts of the required and mandated safety equipment. But, just like a rental car, they treat the company-purchased safety protection in the same way. Misplaced regularly, they expect the company to replace their lost PPE items.

Even though they may use their own power tools on a construction site, for example, the hands that hold the tools should be covered by gloves purchased by the company. The safety guy must do all of the paperwork because, “that’s his job.”

The M4 Method is meant to directly help supervisors and safety people build on-the-job relationships that support safety from the ground up.

Focus on enforcement and your people are focused on rules. Focus on helping people integrate safety into their lives and they focus on being part of the safety solution. Different tactic, different outcome. But so much time, effort, and money is wasted on enforcement tactics because so little time is spent on encouraging employees to buy into safety. The energy spent on enforcement could be better spent building teamwork, morale, and camaraderie.

A team that has adopted safety as a personal value is better equipped to make the kinds of decisions on the job to ensure safety. Instead of mere compliance with procedures, programming, and production, a safety-oriented crew draws from a deep well of mutual caring and connection. When crews themselves become safety leaders, the need for safety cops disappears. What you have instead is a team of solid safety leaders who perform and produce at a higher level.

In my book PeopleWork: The Human Touch in Workplace Safety, I present The M4 Method for improved safety culture. It’s a way of integrating people into the strategy of building solid safety programs. The M4 Method is meant to directly help supervisors and safety people build on-the-job relationships that support safety from the ground up.

The M4 Method marries four critical components to achieve the next level of your organizational safety culture:

If you want to change the safety culture, you have to change the way you do things around here.

There has been a lot of talk on the subject of safety culture recently. But for those that have a hard time defining what safety culture really is, let’s turn to Wikipedia’s definition. “Safety culture is the attitude, beliefs, perceptions and values that employees share in relation to safety in the workplace. Safety culture is a part of organizational culture, and has been described by the phrase "the way we do things around here."

The battle for safety is not about safety at all.

Engagement, or a lack of it, is the biggest problem in the workplace today. The Gallup surveys tell us that 71% of employees are NOT fully engaged. Safety suffers when engagement is missing. How could it not be? If people aren’t engaged in their work, then they aren’t going to be engaged in safely doing their work.

Why has this not become a massive battle by companies to re-connect their people with their work? Because the command-and-control model of management pushes rules-enforcement instead of relationship-building. In my new book, PeopleWork: The Human Touch in Workplace Safety, I write that more rules, more procedures and more processes heaped on to people who aren't engaged, aren’t connected and aren’t paying attention just isn’t going to work. If you want people to pay attention to safety, you first have to get them to pay attention. That means engage first.

A 71% level of disengagement is a serious drop in focused-attention productivity. This should be the battle you’re fighting in your efforts to improve safety performance. Lost productivity and disengaged safety performance creates a huge financial mess forcing companies to continue to pay more and get less. You'd think that there would be a hue-and-cry from the corporate executives to find solutions intended to curb this very real problem that is plaguing our workplaces and costing us money. But there isn't.

Engagement isn’t being talked about in safety circles. They’re still talking about more processes and procedures to fix an obvious engagement problem. But because it’s called an "employee" engagement problem, safety doesn’t know how to fix that.

Here are three ways you can begin to improve engagement levels with employees:

At management level meetings, safety isn’t about rules. It’s about how safety advances the organization.

Companies are including safety more often in general meeting discussions. It’s commendable. Safety people have wished for a long time for safety to be a top agenda item in management and general staff meetings. Now it’s starting to happen in more and more organizations. But is there a plan on behalf of the Safety department to maximize the effectiveness of this new position? Is safety prepared for their moment in the sun?