Kevin Burns Blog

“Sending people home safe” has become an all too familiar phrase. It has become that thing people say when they used to say "safety first." It's a phrase that rolls off your tongue in an effort to prove that you have a commitment to safety. But there's a problem with it.

Sending people home safely is actually the least you can do. It’s what employees expect you to do. They show up at work expecting to go home safely. But truthfully, anyone simply enforcing rules can get people home safely.

Without management’s public endorsement of safety you can still build a strong safety culture.

It doesn’t happen often. But occasionally, I get a call to help out in convincing a few key members of the senior management team of safety’s importance. The first question I ask is whether the senior managers are actively preventing employees from buying-in to the safety program or purposely undermining the safety program in any way? No is always the answer.

And so, we discuss options to improve teamwork in safety at the front-line, build a more robust safety culture at the front-line and make the safety program more attractive for senior managers to want to be part of it.

Senior management does not need to be gushing about their undying support of safety in order for safety to become more prominent. Don't worry that senior management does not appear to be supporting safety. Without management’s public endorsement of safety you can still build a strong safety culture. Oh, sure, it might be easier to get buy-in from employees if management is on-board. But it’s not impossible. It’s just going to take a little more work.

Good employees who have special skills and talent take pride in their work and they protect that pride by engaging in safety.

Without getting into long descriptions, good workplace safety culture is the result of attitudes and personal and corporate values aligning. If apathy in the workplace exists, little care will be given to safety. When the quality of the work is “good enough,” apathy in safety exists. If employees think it's a lousy place to work, then safety will take a back seat. Poor safety attitudes will impede becoming a top performer. That reflects in both safety and financial performance. A broken safety culture will have an impact on overall corporate performance.

You cannot change the safety culture without addressing the underlying attitudes and values. Attitudes, values and culture drive everything.

A 2013 study states that “when organizations have engaged workers, they are 18 percent more productive than their competitors, 12 percent more profitable, have 22 percent higher-than-average shareholder returns, and have employees who are 57 percent more effective and 87 percent less likely to leave.”

Every employee has responsibilities in safety. The biggest of which is to ensure that you protect yourself.

There is a lot of talk of safety leadership, complacency, accountability and responsibility on the job these days. At the same time, there is less discussion about compliance measures, rules, regulation, etc. And although there is still much work to be done in safety, we’re starting to change the conversation. Workplaces that are becoming more people-focused is good news.

To be a safety leader, you have to be better at the job than the others.

The best organizations give world-class safety performance. They don't do it with a mediocre effort, mediocre standards or mediocre supervisors and safety people. They do it by surpassing industry average targets, a focused engagement with employees and with safety people and supervisors on top of their game. Those companies search out and employ supervisors and managers who set a higher standard for themselves. They seek out those who want to inspire their own crews to be better, to reach farther, to achieve at a higher level.

You don’t build championship teams by shooting for the middle of industry averages. You don’t instill a positive safety culture by settling for average performance. To lead, you have to do not just what others are not doing, but by doing what they’re not even prepared to do.

World-class safety is driven by wanting higher standards. Higher standards drive greater effort. Greater effort is driven by higher-performing safety people and supervisors. World-class safety is not achieved by a mediocre effort, standards or people who don’t seek to be exceptional. Without exceptional people and standards, you're shooting for mediocrity. You will become world-class by luck.

Here's the problem. Not every safety person is a high-performer. Like every other industry and profession, there are below-average and average performers. Then, there’s the top echelon; the elite - the leaders. Which of those sounds like you? How about a short self-assessment?

People-View is how you talk about your crew to other supervisors or even your buddies behind the crew members' backs.

“Keep it simple and as short as possible. These guys don’t want a lot of information and they won’t remember most of it anyway. And don’t make it too complex or it’ll go right over their heads. And don’t give them too many breaks or they’ll take their time coming back. Some of them might even take off from the meeting. You can’t trust them. They’ll take a shortcut if they can find one.”

Is that the people-view for your crew? Is this how you talk about your crew to other supervisors or even your buddies behind the crew members' backs? Is that what you would say to an outside speaker or guest getting ready to address your people?

People-view is how you view people - specifically your people, your co-workers. People-view is the predetermined opinions you have about either the people you work with or those you do business with. That includes job site contractors and subcontractors.

Command-and-control is the default management style for supervisors and safety people who lack basic safety leadership skills. Chapter and verse from the rule book is easy because there is no arguing the rules. Supervisors and safety people, the unskilled ones, are quick to write up job site infractions. Like a cop at the side of the highway, they get compliance through enforcement and threat. They view everyone under them as potential law-breakers. You can’t build a relationship of trust and respect with a people-view like this.

If you think your people aren’t capable of grasping safety concepts, that will affect how you treat them. It will, more importantly, affect the relationship you have with them.

How do you view your crews and employees? Here are four self-test questions to help you identify your own people view:

Safety people and supervisors who lack a healthy dose of willingness to engage crew members on a human level will limit both themselves and their crews.

Safety people and supervisors who lack a healthy dose of willingness to engage crew members on a human level will limit both themselves and their crews. It doesn’t happen on purpose, but it happens. The inexperienced supervisor who doesn’t know how to motivate and develop individuals on the job, ultimately has a harder time getting the job done. If there is no strategy to continuously improve employees, there’s little chance of improving the organization as a whole, and that includes safety.