Kevin Burns Blog

When people engage in these four things at your safety meeting, they will buy-in to safety.

Safety meetings started out as a legal requirement. You had to have them, they had to be recorded and the subject matter had to satisfy the Code. But nowhere does it state that you can’t add items to the safety meeting or that you can’t have fun and to speak-up in the meetings.

Companies buy templates for their safety meetings that are white-bread and innocuous because they’ve been dumbed-down to appeal to as many industries as possible. But generic safety meetings that talk about safety reports, inspections, incident reports, processes, procedures and protocols while numbing the mind with text-laden PowerPoint slides don’t build safety buy-in.

Employees don’t buy-in to the safety program because it is presented as a set of rules and policies. Employees resist anyone who appears to want to force them to comply. And it's tough for employees to warm up to someone who incessantly talks about procedures, processes, inspections and incidents. (Sure, it's important but not engaging in a conversational way). When your safety meetings are a re-hash of everything they've already heard on PPE, driving, lockouts and slips-trips-falls, you're going to lose their attention - and desire to want to warm up to safety.

As a safety leader, more doors open, more options are available and the longer you are likely to live.

My Blog post, Safety Cop Or Safety Leader got a lot of traffic and created much discussion. Some safety people found themselves inadvertently standing on the wrong side of the conversation. But, as Dr. Phil says, you can’t fix what you don’t acknowledge.

To become a safety leader, you have to first understand what safety leadership is not: it is not safety management. Since there is no requirement to be in management to be a leader, then it only makes sense that you don’t have to be in safety management to be a safety leader.

Safety leadership is not just for those with a title. Safety leaders can be found on the front-lines too. They are willing to coach and inspire better safety performance through mosty, their example. You see, being a leader starts with being willing to go first. The first person to do something is the leader. Everyone else follows. But to go from safety person to safety leader, requires a mindset shift. 

So with that in mind, let's explore six mindset shifts that can cause you to become a better safety leader:

Safety is fast-becoming the new leadership.

Leadership has nothing to do with management. Safety leadership, therefore, has nothing to do with safety management. You don’t have to be in management to be a leader.

Leadership is not a position. It is an attitude - management is the position. One has nothing to do with the other. Safety too is an attitude. It is a state of mind and a way of living your life. Safety is the result. Safely is the choice in every moment of every day. Those with a safety leadership attitude, will choose to do the job safely in every moment.

Companies are waking up to the fact that people who blindly follow orders on a job site still get hurt. Helping people to connect with their own leadership abilities can help people to think more clearly on the job. It is for this reason that in the workplace, safety is fast-becoming the new leadership.

Safety meetings are not supposed to be boring. People, more specifically presenters, make them that way.

Talks from the TED conferences are engaging. If you are not familiar with TED (Technology, Entertainment, Design), they are a global set of conferences that bring together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives in 18 minutes or less.

Eighteen minutes or less.

Some of the world’s greatest thinkers will change the world with their ideas in under 18 minutes. So the question becomes, if world-class thinkers and thought leaders are only given eighteen minutes to make their point, have the learning stick and ultimately change the world, why are mediocre safety presenters given 60-90 minutes to make a point or two about safety? If issues like fighting world hunger and jumpstarting world economies can be addressed in 18 minutes, why are safety meetings running longer than that?

Safety complacency is a big problem today but never moreso than safety meeting complacency: the lack of focused engagement in preparing engaging safety meetings. The problems outlined below identify the real reasons safety meetings are traditionally so boring and what to do next.

The one thing that will connect continuous-cash-flow, long-term investments and legacy, is safety. Without safety, everything is at risk.

The safety department complains that it’s difficult to get workers to buy-in to safety. Employees resist buying-in to a program of checks, forms and paperwork. Especially the paperwork.

Safety meetings, rewards, recognition and paperwork are important. Indeed. Each plays a role in the safety culture-building plan. But to build a successful safety program requires a foundation of employee buy-in. Without it, you will be feeding the monster (spending large amounts of money) and never achieve the desired success.

To change that, go to Leadership 101; basic values-based conversations with employees. Coach employees to see that their own long-term goals and the company’s long-term goals are the same. The values are the same. Then, show them how safety is the tool that gets them from where they are (in the present) to where they want to be (in the future). Safety is the insurance to protect the future. 

Here are three compelling conversations for supervisors and safety people to have with their crews one-on-one. The purpose of these conversations is to influence better buy-in to safety:

Safety people and supervisors get concerned when their employees won't buy-in to safety. They also complain about employees' lack of engagement and a lack of accountability in the safety program. But what if the safety messaging is aimed below the intellect of the same people you're trying to reach? What if you've dumbed it down too far? What if you've underestimated your own people?

Communications that miss the target can undermine your efforts in safety. Generic slogans and feeble safety campaigns downloaded from the Internet do not resonate with most people (Hint: there's a reason they're free for the taking on the Internet). And people do not connect with anything that doesn't resonate with them. A slogan for a slogan’s sake can do more harm than good.

Generic safety messages are like an ill-fitting suit. Buy a suit off the rack and it looks like a cheap attempt to dress-up. But go to a tailor and have one built specifically for youy and you are willing to wear it proudly. The same too with a safety message. It has to fit perfectly, or your people won't wear it.