"Be Safe" Is A Terrible Safety Message

Posted by Kevin Burns on Jul 5, 2017 11:30:00 AM

Safety people and supervisors get concerned when their employees won't buy-in to safety. They also complain about employees' lack of engagement and a lack of accountability in the safety program. But what if the safety messaging is aimed below the intellect of the same people you're trying to reach? What if you've dumbed it down too far? What if you've underestimated your own people?

Communications that miss the target can undermine your efforts in safety. Generic slogans and feeble safety campaigns downloaded from the Internet do not resonate with most people (Hint: there's a reason they're free for the taking on the Internet). And people do not connect with anything that doesn't resonate with them. A slogan for a slogan’s sake can do more harm than good.

Generic safety messages are like an ill-fitting suit. Buy a suit off the rack and it looks like a cheap attempt to dress-up. But go to a tailor and have one built specifically for youy and you are willing to wear it proudly. The same too with a safety message. It has to fit perfectly, or your people won't wear it.

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The Biggest Roadblock to Safety Culture Improvement

Posted by Kevin Burns on Jun 21, 2017 11:30:00 AM

Lack of engagement is a problem in every corner of every organization. Safety has called this problem complacency.

Engagement is the biggest problem in the workplace today. The Gallup surveys tell us that 71% of employees are NOT actively engaged. You would think that a 71% level of disengagement would be cause for grave concern for companies. After all, poor safety performance and lost productivity creates a huge financial mess. Companies pay more and get less.

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Top 4 Character Traits Of Respected Safety Leaders

Posted by Kevin Burns on Jun 14, 2017 11:11:00 AM

If you want to become an effective and respected safety leader, work on these personality traits.

Back in 2009, when Google first launched their Project Oxygen employee survey, they were looking for a way to help their managers be better. They were also looking for ways that managers and supervisors could help engage employees better.

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Improve Safety Motivation In 4 Easy Steps

Posted by Kevin Burns on Jun 7, 2017 11:30:00 AM

Improve an employee's motivation to do the work and you improve their motivation to do the work safely.

As a front-line safety person or supervisor, you have the greatest impact on employee motivation. The words you use, your facial expressions, and your demeanor all speak without words on how much you value the people you work with.

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How To Build Safety Partnerships With Employees

Posted by Kevin Burns on May 31, 2017 11:00:00 AM

In order for a safety partnership to work, there has to be mutual benefit.

The television shows Shark Tank (USA) and Dragon’s Den (Canada, UK, Australia) feature a panel of investors looking for a great product or idea to get behind. The entrepreneur makes a pitch to the investors. If the pitch is successful, the venture gets backing. If the pitch misses, or if the investors deem that there is too little benefit to them, they won’t invest.

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A Team-Focused Approach to Safety Leadership

Posted by Kevin Burns on May 24, 2017 12:45:33 PM

Improve individual safety performance and you improve team safety numbers.

This is Part 4 of the Traits of Safety Leaders. To read the first three parts go to: Part 1, Part 2, and Part 3.

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6 Areas To Start Building A Better Safety Culture

Posted by Kevin Burns on May 17, 2017 10:30:00 AM

Safety improves when engagement improves. Engagement improves when supervisors and safety people make it a point to value the people that they work with.

An untrained or under-skilled supervisor or safety person tends to get the basics done. Nothing more. Get production. Stay within the safety rules. Everybody goes home safe (fingers crossed). Job done. Except, the job is not done. In fact, it could be argued that job is systematically being undone. If you’re focused on just getting it done, you may be missing the biggest part of the safety picture.

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Rules Tolerance May Be Worse Than Safety Complacency

Posted by Kevin Burns on May 10, 2017 11:00:00 AM

Helping employees overcome their tolerance to safety rules paves the way for them to see their own win for buying-in to safety.

You may live in a neighborhood or community that has a few annoyance problems. Loud muffler vehicles, noisy and nosy neighbors, people who don’t clean up after their dogs all annoy you. But what are you going to do? Yeah, sure, you wish that people were more respectful and courteous. Heck, you even complain to your other neighbors about the carryings-on of the disturbers. But, you don’t have the time or the motivation to take on something that will take effort so you tolerate it. Even though you’re not alone in your annoyance, it’s too big a fight. What’re you gonna do?

Now what happens at work when similar issues arise? You’re forced to fill out paperwork safety forms that you swear no one looks at. You’re forced to sit through the same deck of boring PowerPoint slides at safety meetings. You have to endure that one supervisor who has a chip on his shoulder and a badge of authority is his hand. Heck, you even complain to your co-workers about the things you’re forced to endure. But, you don’t have the time or the motivation to take on something that will take effort so you tolerate it. Even though you’re not alone in your annoyance, it’s too big a fight. But, what’re you gonna do?

That is not complacency. That is tolerance. And tolerance should become a serious consideration for supervisors and safety people.

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The Effects of Optimism, Respect and Happiness on Safety Leadership

Posted by Kevin Burns on May 3, 2017 9:00:00 AM

Technical skills might promote you to a supervisor, safety or management position. But, it is your soft-skills that will keep you there.

Let's explore more of the Traits of Safety Leadership as we did in Part 1 (Traits 1-3) and Part 2 (Traits 4-6). This is Part 3 (Traits 7-9).

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Traits of Safety Leadership - Part 02

Posted by Kevin Burns on Apr 26, 2017 12:30:00 PM

Safety leadership has little to do with position or title.


Safety leadership has little to do with position or title. One needs not be in a management or in a supervisory position to be a leader. In fact, some of the best leaders are ordinary employees. They just happen tzo possess certain traits that cause others to ask their advice or input. They tend to stand a little taller than some of their fellow employees. And it’s not because they are more experienced or have greater tenure. Mostly, leadership is about the person you are and the way you carry yourself.

In this series of safety leadership posts, we are exploring personal traits. Leadership goes beyond experience and technical expertise. To become a leader requires more than years on the job or seniority in a company. Leadership is a lifelong commitment to self-improvement. Leadership is about being outward-focused; concerned about the well-being of others.

As was outlined in the first post, this is not the definitive and exhaustive list of leadership traits. There will be many. And with each post, I will offer up three traits so that you will hopefully take the time to do an honest self-assessment on each of the traits. So with that being said, let’s explore the next three traits of safety leadership:

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