Kevin Burns Blog

We have the best people and the best safety processes more than ever, so you have to wonder why we are still hurting people?

For 50 years, safety has been promoted as being all about rules, processes, regulations, paperwork, inspections, reporting. We’ve organized a lot of meetings, and talked far too much about rules, and we’ve endured death by Powerpoint, and tried to get traction on the cutesy slogans, and tired, worn-out clichés. Oh, sure we've developed some new technology but mostly to make it easier to pencil-whip checklists and file reports. There’s not much that has been developed to make safety more engaging, and inspiring, and motivating.

What is your intent when it comes to safety?

Ever thought about how to make mission, vision and purpose statements more powerful and to help improve safety doing it? Even more powerful than a corporate mission statement is a crew mission statement. Kind of like a team purpose or plan that galvanizes the crew members.

It seems like your people don't care about safety, but they do. Yes, your people do care about safety. They just don't care the way you care about it, because they see safety differently than you do.

Everyone cares about something. However, what's appealing and motivating to you is not always appealing and motivating to someone else. Your goals for safety improvement may be important to you, but your people need to have a benefit in working harder to reach those goals.

There are two approaches taken to safety meetings and usually both are wrong. This video explores the two most common forms of ineffective safety meeting ... and what to do instead. In this video, you will learn:

Good team members are reliable. They do the right thing at the right time for the good of the team. And, their co-workers can rely on them to do the right thing always. That goes a long way in building your reputation.

When you're at work, your team members want to be able to rely on the other members of the team. All of them. Would the people you work with, if they had to pick out three employees, name you as one of the top three most reliable team members in safety and who consistently look out for the welfare of others?

“Sending people home safe” has become an all too familiar phrase. It has become that thing people say when they used to say "safety first." It's a phrase that rolls off your tongue in an effort to prove that you have a commitment to safety. But there's a problem with it.

Sending people home safely is actually the least you can do. It’s what employees expect you to do. They show up at work expecting to go home safely. But truthfully, anyone simply enforcing rules can get people home safely.

If safety meetings are not fun or engaging for attendees, they won’t remember what was discussed. So streamline your meetings in 2018.

Safety leadership is about putting leadership skills into the hands of the people who are responsible for safety.

What’s that got to do with me? That is one of the first questions you ask yourself before you commit to doing something, or volunteering for something. You want to see the direct benefit back to you. Even in charitable giving you get a win. That’s why you do it.

Employees respond better to those things in their work where they can see the benefit of their own full participation. Show the employee his or her win and you will get their engagement. Safety is included in that.

Cut through the clutter

Everyone is busy. There are more than enough people asking for your attention and making demands on you each day. You have to be picky about the things that you give your attention to. You do not have an unlimited amount of energy or time. That’s why books and videos and articles and videos on safety get your attention. You have responsibilities in safety. You want resources that help you perform better at safety. Easy peasy. You pick the resources that speak directly to what you’re trying to do. There’s a win for you.

Safety leaders know that the safety performance is more than a reflection of the leader. It is a team effort of commitment to a common goal.

It’s called safety management for a reason. It is made up of two parts: safety and management. The best safety processes and procedures can still fail in the absence of good management. You may know processes and procedures like the back of your hand. But now, you must get more familiar in driving better team safety performance.