Change the perception from HAVING to attend safety meetings, to WANTING to.

Nowhere in the Occupational Health and Safety Code does it state that a safety meeting has to be enjoyable. But what if the requirement was that safety meetings had to be engaging? What if that was written into the Code that you could be fined or jailed if you did not engage your people in safety meetings? Would you finally stop the archaic, mind-numbing practices of lousy safety meetings? Would you, instead, spend some time raising the standards of the meeting?

There are standards for working at height, with dangerous goods, in pits, underground. You are required to ensure that employees understand and comply with these standards. But, where are the standards for holding engaging, uplifting safety meetings? Does there have to be a law passed before you will do it?

You claim to want to have a workplace with a strong safety culture. But you continue to turn your safety meetings into dull, half-hearted events. Safety meetings are a key rallying point of your culture. If you want to build safety buy-in, you’ve got to utilize your safety meetings as a key tool to do that.

Here are three ways you can use your safety meetings to build buy-in:

Front-line supervisors need to understand that perhaps the most important position in an organization is at the front line.

Out-of-work safety supervisor numbers are growing - especially in the energy sector. Layoffs are plentiful and competition for what few jobs there are is fierce. What’s a supervisor to do? As hard as it is to not worry about how long the slump in oil is going to last, now is a perfect time to up your game.

Taking the time to add to your skill-set shows character in the face of adversity. It also demonstrates your willingness to do whatever is necessary to get the job done. You demonstrate that you're willing to improve your performance when no one is paying you. Those are the traits of good leaders - not that of a nine-to-fiver. It shows your attitude and value.

When things are busy and the work is plentiful, there is never enough time (or stamina) to add to the workload by updating skills or re-tooling. But when it’s slow and jobs are few, many people will be competing for the same jobs. Being a middle-of-the-pack performer won’t get you noticed or working anytime soon. You have to bring something to the table that no one else has. Now is the time to tool-up and get the skills that will set you apart from everyone else.

Anything that makes lives better, creates more success and more freedom is easy to sell.

Safety, for it to be done effectively, needs to be viewed as a marketing strategy - not a compliance program. Forcing people to comply against their will creates a disconnect - a sense of disengagement. And, when people are no longer engaged in their work, it's safe to say that they are no longer engaged in safely doing the work. How you present safety will either help or hinder your people in deciding whether to buy-in to safety for themselves.

The job of safety supervisors and managers is to remove the mental barriers of buying-in to safety. And to get employees to choose safety for themselves - both at work and at home.

You know well enough that safety isn't just a thing that people do at work - at least not to be successful. Removing the mental obstacles creates opportunities for employees to buy-in to safety. Help them to embrace it as one of their personal values. People who cut the lawn in sandals, drive with broken tail lights and cracked windshields don't buy-in to safety. Those who speed and forget their seat belts don't buy-in to safety - even though they seemingly work safely. They tolerate safety rules. That's very different than buying-in and owning safety as a personal value.

Look at it this way, you cannot buy that which is not for sale. So in order for there to be a buyer, there has to first be a seller. Don't be afraid of the idea of selling safety. It's easier than you think.

Here are three things you need to know about helping others buy-in to your safety program:

To be respected and trusted will require you to become a safety leader.

Safety people can hold various positions within an organization. All have varying degrees of supervisory, management and advisory responsibilities. Some administrate. Some manage. Some supervise. Some advise. Some hold senior management positions. And yet others, hope to one day hold one of these positions. So, what things can be done by any safety person in any safety position that would universally make them better at their jobs? Improve their personal skills.

If all you really want to do is to enforce rules, then you will become a safety cop and your future job options will be very limited. But to be respected and trusted will require you to become a safety leader. You will need to hone your safety leadership skills.

Here are four things you can do right now to be become a more effective safety leader:

Exceptional performance is always noticed. Exceptional front-line performance in safety comes from effective supervisors.

Business gets better when the people IN the business get better. In other words, nothing improves until the people tasked with doing the work improve. In order for there to be an improved result requires an improved effort. At the front of the line is the effective supervisor. Effective supervisors create loyalty and a positive team attitude among employees.

Knowing the rules of safety may be important. But that’s not enough if you want to improve the culture and performance. Effective supervisors understand that there is only safe production. Production is never separate from safety. Effective supervisors quickly rise above those who enforce only the rules.

There are far too many people in safety pushing rules, processes and procedures. There are too few who have the skills to help employees perform better in safety. Anyone can be a safety cop. Not many have the skills to be an effective supervisor.