| The Greatness Strategy™ |
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How To Become A Market Leader, Make More Money and Force Your Competitors To Pack Up And Go Home! Tiger Woods is the standard to which all other golfers are measured. Google has become the standard to which all other search engines are measured. The iPod is the standard to which all other handheld entertainment devices are measured. Starbucks is the standard against which all coffee shops are measured. If your organization is not the standard to which all of your competitors measure themselves, then you're not "Greatness." You're mediocrity. Attitude is the key differentiator between organizational mediocrity and organizational greatness. But in order to get to greatness, you have to affect your people's drive, their performance, their push to success and their "greatness" quotient. The workable attitudes required are the attitudes that define your organization: its culture, its recruitment and retention success and its prominence as either a market leader or market follower. Think, for a second, how attitude impacts the different departments of your organization. Think of how an attitude of apathy or "good enough" would affect the financial performance of sales, customer service or management. Attitude is the foundation upon which a house is built - your house - your corporate culture. No culture program or staff-training is solid without attitude included in the mix. You can train in time management, team building, communication or leadership but you're wasting your time and money until you address the underlying attitudes of your people first. No organization ever achieved greatness by tweaking Time Management. Poor Time Management is a symptom of mediocre attitudes. Every single challenge successfully overcome by anyone today can be boiled down to at least one of seven attitudes: • The Attitude of Money, Safety and Security™ • The Attitude of Resilience™ • The Attitude of Service™ • The Instigational® Attitude™ • The Attitude of Leadership™ • The Attitude of Gratitude™ • The Attitude of Connection™ Kevin discusses each one of these in detail and takes questions from your attendees to help them get clear on each Attitude. In the Attitude of Leadership™ portion, Kevin will invite one or more members of senior management on-stage to discuss the Leadership component – an opportunity for senior management to shine in front of their own people. (All questions will be supplied to management in advance). The Greatness Strategy™ is about fine-tuning what's working in your organization and changing your attitude on what's not working. Kevin Burns has developed something new, something exciting and something incredibly engaging. It’s no longer a presentation – it’s an event that includes: • Questions by text message throughout the event • Interviews/panel discussions with senior management during the event • Multi-way communication, connection and conversation • All in a one or two-part keynote about developing your own Greatness Strategy. If you don't actively address the collective attitudes in your organization, then you, by default, allow the collective attitudes to define your organization. And to achieve greatness, you, as an organization, must lead the culture change towards it. Greatness is a choice made purposely. Mediocrity is the default choice made for you if you do not purposely choose Greatness. Download Kevin's The Greatness Strategy™ Info Package to discuss at your next meeting
Conference Session Overview:
Tiger Woods is the standard to which all other golfers are measured. Google has become the standard to which all other search engines are measured. The iPod is the standard to which all other handheld entertainment devices are measured. If your organization is not the standard to which all of your competitors measure themselves, then you're not "Greatness." You're mediocrity. |
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