Kevin Burns - Corporate Attitude Expert

Attitude Author
Attitude Speaker
Attitude Innovator
Attitude Adjuster

Author of forthcoming book
"Your Attitude Sucks - Fixing What's Wrong With Corporate America"

Friday, July 03, 2009

The Act of Leadership

Question posed yesterday: What do actors and leaders have in common?

I don't think that acting and leadership have a single thing in common. Actors spend their lives being other people. Leaders spend their lives fine-tuning themselves.

Leadership is not something you DO. Acting IS something you do. Management is something you do. Politics is something you do. Blogging is something you do and you do NOT have to be a leader to do any of them.

Leadership is NOT something you do. It is something that you "BE."

Management school is not leadership school. Acting school is not leadership school. These schools may sharpen your skill set but they do not make you a leader. Can leaders be great actors? Of course. But that doesn't automatically mean that actors can be leaders.

We all have to stop thinking that Leadership is something we can attain in a week-long course or by reading a book. That's a load of crap. Without addressing context (deep-seated opinions, beliefs, values - the way you view the world) in a course, you are not going to become a leader.

John Maxwell's "21 Irrefutable Laws of Leadership" is fundamentally wrong. His book teaches some new-age North American leadership culture as though if you simply do all of the 21 things in his book, you too will be a leader. That's pure bunk. Leadership can be learned but not by simply following 21 "laws." Maxwell has made a huge promise that if you follow the "laws" (and don't question them - remember they're irrefutable) in his book, you can become a leader. That is simply not true.

ATTITUDE ADJUSTMENT: We have muddied the waters in recent years by equating leadership with holding a top position in an organization. Leadership is not a position. Leadership is not something you do.

Leadership is a state of being, a state of mind, an Attitude. It is not the accomplishment of a series of tasks. It is not a passing grade at some course. It is not a title. It is not something you achieve. It is a way you exist. It is how you carry yourself. It is how you choose to walk the Earth.

Don't compare actors and leaders. It's like saying leadership is just acting. What an insult to genuine leaders. Leadership is a life-long pursuit - a work in progress. Everything else is a title.

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Thursday, July 02, 2009

Attitude One of Seven

Attitude one of seven is the Attitude of Money, Security and Safety.

Don't you feel safe when you've got a few extra bucks (ideally anywhere from 3-12 months) set aside? How much better are you able to do your job knowing that your job is not tenuous? Do you feel secure about your contribution to your workplace and know that your contribution will be traded off with fairly good job-security?

To know that the your finances are in order, that your basic needs of food and shelter are well looked after, doesn't that bring a sense of relief? It's amazing how much more you can accomplish when you don't feel that downward pressure of out-of-control finances and uncertainty. To know all is well in your world allows your focus to be clearer.

This is the Attitude of Money, Security and Safety. When you have a steady stream of money (or a guaranteed source of it = regular paycheck) and are living within your means, there is a great sense of security that comes with that. You are secure in knowing that should something tragic befall you, you'd be OK at least in the short-term. Knowing that, there is a sense of safety for yourself and your family. Once you have that sense of safety, you will not find yourself taking stupid risks - you will still risk but it is likely to be calculated enough to the point that you wouldn't impact yourself beyond your financial cushion.

ATTITUDE ADJUSTMENT: If you're not feeling safe and secure in your world, then money is likely the issue. You have not given yourself a cushion should something happen. Go to work there first. Build your cushion. Give yourself some peace of mind, security and safety. The person who has the Attitude of Money, Security and Safety will outperform all others and likely attract better results.

If you or any of the people in your organization don't have this attitude nailed down, your corporate performance is going to suffer, morale will decline, worry and fear will permeate the organization and your people will be looking for new jobs at every opportunity - hoping the grass is greener somewhere else. Help your people develop the Attitude of Money, Security and Safety and you will have a healthier organization for it.

The Attitude of Money, Security and Safety is the first of the seven attitudes in my forthcoming book, Your Attitude Sucks - Fixing What's Wrong With Corporate America.

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Monday, June 29, 2009

Lots of Love, Customer Service

I placed an order from this online company one time. Today I received this promotional email to get me to spend more money with them. Don’t just glance over it – read it carefully for the full effect. It’s worth it.

Dear customer,

You, the customer, are the most important visitor on our premises. As a fast growing online store for replacement printer ink & toner cartridges, we has been receiving a lot of supports from our customers. Your advice or complain is always welcomed. We are not doing a favor by serving you....You are doing us a favor by giving us the opportunity to do so.

To celebrate Canada Day, from now to 5th of July, we offer 10% off every order you place on our website. Though some of items are already on sale, we still offer generously 10% off. What a great deal! Hurry up or the deal will end! Don't Miss Our Biggest Sale Ever!

If you missed our Canada Day BIG save, do not worry, we will have more promotions after. Keep in touch! To order or to get more information, please visit us online. Thanks for your continued support!

Lots of love,
Customer Service

I kid you not, “Lots of love, Customer Service.” I'm sure it was as heartfelt as the "Dear Customer" opening. Ooh, let me open my wallet right away.

Really, if you’re going to market yourself, make sure you impress people.
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Sunday, June 28, 2009

What Happened to Your Change-The-World Attitude

High-School is finished for another year. The Yearbooks have been handed out. Remember your yearbook? Did any of your classmates write in your book anything like the following?
  • “I will get pregnant right after of high school and marry him. He won’t have any university so he’ll have a lifetime of tenuous jobs while I have four kids, stay at home for them and be lost for something to live for once they leave home.”
  • “I will get my degree and not find the job I think I’m entitled to. So I will settle for a job that is far beneath my talents and will whine at work for the rest of my life and blame the job for holding me back and holding me down.”
  • “I will listen to what people say and find a good job with a decent company and won’t do anything to jeopardize it. I won’t stand out. I won’t shine. I won’t offer ideas. I won’t do anything to risk showing I’m incompetent. I will simply put in my time, bite my tongue and try to survive it until the day I can retire.”
  • “With my high-school diploma in hand, I will think I know everything. I will find a partner who is also too young, settle down in a loveless relationship and, out of obligation, tell myself that this is what all couples have. Real love is only true in fairy tales anyway.”
  • “When I get done university, I will take the first job offered to me and work for them for the next thirty years counting down the days until I can retire. I won’t travel, meet new people, experience the world or make a difference. The company owns me. I can do all that other stuff when I retire but I probably won’t.”
Your yearbook and the others you signed were probably full of dreams, ideals, wishes and missions for a well-lived life. What the hell happened?

It’s never too late to get back on track. And don’t ever let your children develop this attitude of defeatism. Give them an Attitude Adjustment early and often. Feed and keep their dreams alive. Their dreams will feed yours. Lead by example.

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Friday, June 26, 2009

The Attitude of What Goes Around

It's incredible how your organization sees soft-skills training as a luxury or worse yet, a tool to placate your people - lip service.

During this last year, as personal stress went up over the economy, your organization shrunk the training budgets - especially training budgets for for non-technical and "unnecessary soft training" like stress-management. How laughable and yet how sad, that an organization really doesn't care as much about their people as they do about protecting reserves of cash. So, stress goes up, productivity goes down, revenues drop due to decreased productivity and top management claims, "see, proof-positive there's a recession. We have to tighten our belts."

ATTITUDE ADJUSTMENT: You need stress-management when stress is high. You need sales training when sales are down. You need confidence training when confidence is low. You need attitude training when attitude sucks. In fact, you need these programs on-going before you "need" it. And yet you claim to put your people first by cutting the help they need exactly when they need it because times are tough? You launch a Corporate Social Responsibility initiative and really only concentrate on "corporate" - not so much on social or responsibility.

Don't think for a second that your people aren't watching either. The moment times are good again and the economy has rebounded there will be empty chairs in your workplace because you failed your people exactly when they needed you. They will fail you when you need them. Rule of life: you get what you give.
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Thursday, June 25, 2009

The Attitude of Intellectual Capital

"Intellectual Capital" is buzzword these days. For the most part, it refers to the hidden-genius within an employee - the part that wasn't necessary in the job-description.

Too many organizations today are still using last century's model for hiring: developing a position and then sticking a body in it regardless of what else that body brings to the table. Today's model should be geared towards discovering the strengths of the applicant and finding something for them to do that taps those strengths.

So as organizations around the world resist the idea of changing their hiring practices to get the best from their people, they have given it a buzzword to make it seem kind of "foo-foo" and "out there." But the truth is, Intellectual Capital is really a description of all of the talents and aptitudes that someone possesses for which there are no categories on a resume. It's why the resume is dead.

ATTITUDE ADJUSTMENT: The easiest way to tap into Intellectual Capital in any organization is also the hardest way: ask. Ask for ideas and then shut up and make sure everyone else at the table shuts up too. Don't ever allow anyone to poo-poo any idea. If you're going to ask for an idea, you CAN NOT summarily dismiss the idea without risking any future ideas. The first indication that an idea is hare-brained is the moment you start to go into deficit in Intellectual Capital.

There are no bad ideas or crazy ideas. There are only those who can't see value in an idea because they don't understand it. Don't let the dimwits of your organization stifle the hidden creativity of the closet-geniuses because "no one else has ever done it." What a horrible thing to do - shooting down an idea because you don't get it. If someone can conceive of an idea, then someone can turn it into a reality.

If you want Intellectual Capital, there's a cost: everything you ever believed to be true must first be tossed out the window or nothing changes.

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Wednesday, June 24, 2009

The Attitude of Reality TV

Let's not be confused here, organizations don't have values. Corporations don't have values. Businesses don't have values. They may have a culture but a culture is not values.

It's the individual who has the values not the collective. Therefore, it's the people who come to work each day that have the values, not the organization they work for. Individual values create an organizational culture. Erode personal values and you erode the corporate culture.

Over the last ten years, we have witnessed a substantial erosion in personal values which has led to questionable organizational culture. People are caring less about others and more about themselves now than they did 10 years ago. A recent Adecco survey pointed out that a shocking 41% of Gen Y's are willing to sabotage others and lie and cheat to keep their own jobs. These are the future business leaders of tomorrow? Think twenty years down the road when these same 41% hold management positions and positions of influence.

ATTITUDE ADJUSTMENT: Turn on Big Brother, Survivor, The Apprentice, any reality TV show and watch manipulation, backstabbing, blackmail, lies, cheating and ganging-up in action. Decent people don't win these shows. They get crushed. The nasty win the prize money. This is what parents allow their kids to believe is real life in the work world because there's no discussion about values after the show is over.

It's time for us to make up for the lack of personal values that parents aren't giving their children. How about designing personal development courses right in the workplace that deal with values, ethics and morals? If something isn't done soon, almost half of new-hires are going to change the decency of your work place and your corporate culture. Otherwise, we're all in deep sewage. You don't want to work for the 41% who think it's OK to lie, cheat, steal and blackmail.

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